Terms of Service

1. Who we are

FitCoach is operated by FitCoach Online Limited, a company registered in England and Wales under company number 17354789 ("FitCoach", "we", "us"). You can reach us at support@fitcoach.online.

These terms are a contract between you and us. By creating a FitCoach account you agree to them. If you use FitCoach as a coach on behalf of a business, you confirm you are authorised to accept these terms for that business.

2. The service

FitCoach is a software platform for personal trainers and coaches and the people they train, plus a direct membership for individuals. Depending on your membership, it includes:

• training plans built from your questionnaire and adapted week to week based on what you log
• workout logging with rest timers, session history and personal records
• nutrition targets, food logging and a barcode scanner
• step and body-weight tracking, progress photos and check-ins
• in-app messaging between clients and coaches
• reminders and optional push notifications
• AI-assisted drafting and suggestions (see section 9)

FitCoach provides the software. We do not ourselves provide personal training, coaching, medical, nutrition or physiotherapy services — see sections 7 and 8.

3. Your account

You must be 18 or over to use FitCoach. Keep your login details to yourself — you are responsible for activity on your account, and one account per person. Give us accurate information and keep it up to date. Tell us straight away if you think someone else has accessed your account.

Coaches are responsible for the client accounts they invite onto their roster being used in line with these terms.

4. Acceptable use

Use FitCoach lawfully and reasonably. In particular, you must not:

• upload content that is unlawful, abusive, harassing or infringes someone else's rights
• add another person's personal data without their permission
• attempt to access accounts, coaching businesses or data that are not yours
• reverse engineer, scrape, copy or resell the service or its content
• interfere with the operation or security of the service

We may remove content or suspend accounts that break these rules (see section 13).

5. Memberships, billing and renewals

Individual memberships (AI Plan and Coach+) start with a free first week and no card is needed to begin. We ask for payment details when your free week ends and remind you the day before.

Paid memberships are billed in advance, monthly or annually, and renew automatically at the end of each billing period until you cancel. You can cancel at any time from the app (Settings → Manage subscription) or via the billing portal; cancellation takes effect at the end of the period you have paid for, and you keep full access until then.

Upgrades (for example AI Plan to Coach+) take effect immediately and the difference is pro-rated for the rest of your billing period. Switching between monthly and annual billing applies from your next billing date.

Coach plans are billed monthly per active client on the plan, renew automatically each month, and can be cancelled at any time with effect from the end of the current billing month. The billed client count is set when you subscribe and can be updated at any time through the billing portal, with effect from the next billing month.

Payments are processed by Stripe. Your card details are collected by Stripe and never touch our servers. Prices are shown in pounds sterling and include VAT where applicable.

If we change a price we will give you at least 30 days' notice by email, and the change will only apply from your next renewal — if you do not agree, you can cancel before it takes effect. If a payment fails we will retry it and let you know; we may suspend access until payment succeeds.

6. Cancellation, cooling-off and refunds

A 30-day money-back guarantee applies to your first paid period as an individual member, and consumers also have a statutory 14-day cooling-off right. How cancellation and refunds work — including how to claim — is set out in our Refunds & Cancellation policy at fitcoach.online/refunds, which forms part of these terms.

7. Coaches are independent

Coaches who use FitCoach — including the coach you are matched with on Coach+ — are independent professionals or businesses. They are not our employees and do not act on our behalf.

The coaching relationship (plans, advice, check-ins, form feedback and messages from your coach) is between you and your coach. Coaches are responsible for holding the qualifications and insurance appropriate to the services they provide, and for the advice they give.

If a coach charges you for services arranged outside FitCoach, that contract is directly between you and the coach.

8. Health and safety — not medical advice

FitCoach is not medical advice. Check with a doctor before starting a new exercise or nutrition programme, especially if you have a medical condition, are pregnant, or are returning from injury. Exercise carries inherent risk — train within your limits, and stop and seek help if something hurts or you feel unwell.

Content in the app — including AI-generated suggestions and content from coaches — is general fitness information, not medical, clinical-dietary or physiotherapy advice.

9. AI features

Some features use artificial intelligence — for example plan drafting, message suggestions and nutrition insight tips. AI output can be inaccurate or incomplete. Where AI drafts something for a coach, the coach reviews it before it reaches their client. Where suggestions appear to you directly, treat them as general guidance and use your own judgement — ask your coach or a qualified professional if you are unsure.

10. Your content

Content you add to FitCoach — logs, photos, check-ins, messages and (for coaches) plans and templates — stays yours. You grant us a non-exclusive licence to host, store, process and display it as needed to run the service for you and, where you train with a coach, for your coach.

Progress photos are private by default and are only visible to you and your coach. We only ever feature member imagery in marketing with separate, signed consent. You are responsible for having the rights to anything you upload.

11. Our intellectual property

The FitCoach software, design, branding and content we create belong to us or our licensors. We grant you a personal, non-transferable licence to use the service for its intended purpose while you have an account. If you send us feedback or suggestions, we may use them without obligation to you.

12. Availability and changes to the service

We provide FitCoach with reasonable skill and care, but we do not promise it will be uninterrupted or error-free — maintenance and occasional faults happen. We may add, change or withdraw features; if a change materially reduces what you pay for, we will tell you by email in advance and you can cancel before it takes effect.

13. Suspension and termination

We may suspend or close your account if you materially breach these terms, use the service unlawfully, create a security risk, or do not pay. Where reasonable, we will warn you first. You can close your account at any time from the app's settings. When an account closes, your data is handled as described in our Privacy Policy, and any sections of these terms that by their nature should survive (such as sections 10, 11 and 14) will do so.

14. Liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited or excluded under the law of England and Wales. If you are a consumer, nothing in these terms affects your statutory rights.

Subject to that, we are not liable for: coaching services provided by independent coaches (section 7); loss caused by you training against medical advice or beyond your limits; or, if you are a consumer, business losses. For coach (business) customers, we are not liable for indirect or consequential loss or loss of profit.

Subject to the paragraphs above, our total liability to you is limited to the fees you have paid us in the 12 months before the event giving rise to the claim.

15. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer living in Scotland or Northern Ireland, you also benefit from any mandatory protections of, and may bring proceedings in, your home part of the UK.

16. Changes to these terms

We may update these terms from time to time. If a change is material we will give you reasonable advance notice by email or in the app. If you keep using FitCoach after a change takes effect, the updated terms apply; if you do not agree, you can cancel before then.

17. Contact

FitCoach Online Limited, registered in England and Wales, company number 17354789. Questions about these terms, or anything else: support@fitcoach.online.